Articles exploring product-led growth through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
5 articles
Reciprocity is a foundational principle of human cooperation. Learn how giving value first transforms user acquisition, engagement, and conversion in products.
Build AI-powered onboarding flows that personalize automatically for each user. Reduce time-to-value and increase activation with intelligent onboarding.
Most SaaS products lose users before they ever experience value. This article examines the behavioral and economic forces behind the activation gap, why time-to-value is the most important metric most teams ignore, and the specific triggers that separate products with 5% activation from those with 50%.
Marketing qualified leads are based on demographics and engagement signals. Product qualified leads are based on what users actually do inside the product. This article explores how PQLs outperform MQLs, how to define PQL criteria from activation data, and how to build scoring models that connect product usage to purchase intent.
Self-service vs. high-touch through the lens of decision complexity, perceived risk, and social proof needs. Why the right growth model depends on buyer psychology, not just product category.